How It Works
Five phases. 180 days. One brutal truth about your startup idea.
Describe Your Idea
Tell the AI mentor about your startup concept, target market, and initial resources.
Market Reality Check
Days 1-5: Get a brutally honest assessment of your idea's market fit and competitive landscape.
Launch & Initial Data
Day 60-90: Simulate your product launch with realistic conversion rates and user acquisition costs.
User Behavior Simulation
Days 91-180: Watch how real users would behave — churn, engagement, word-of-mouth, and more.
Judgment Day
Day 180: Face the final verdict. Did you make it? Or did you run out of runway?
What is actually being computed
Every decision you make updates a small financial model. The mentor is not guessing — it tracks four numbers and shows you what your last move did to them.
- Unit economics
- Customer acquisition cost, average revenue per user and churn come from published ranges for early-stage consumer and SaaS products. Change your price and the payback period recalculates immediately.
- The cash ledger
- Hiring, ad spend and discounts all move cash. Runway is simply cash divided by monthly burn; when it drops below three months the mentor starts flagging it.
- The decision cadence
- One run gives you five decision points: positioning, pricing, launch channel, growth spend, and whether to raise. Each one closes a phase and moves the clock.
- Why the benchmarks lean pessimistic
- Ranges sit at the median-to-weak end of published data: acquisition costs more, conversion is lower, churn is stickier. The goal is to surface failure modes before you spend real money.
- What it cannot tell you
- It is not due diligence. Legal, regulatory, co-founder and team dynamics are out of scope, and the Day 180 verdict is a structured second opinion, not a prediction.
You can ask the mentor why a number moved at any point in the conversation — the answer is part of the exercise.